Yvonne Ndawana launched the label Alpha Rose in 2006.The label specialises in women’s ready to wear, couture and bridal.Alpha Rose design aesthetic is contemporary, feminine with a sophisticated elegance. Each piece is a celebration of womanhood.

Inspiration for the collections is drawn from the beautiful side of nature, the designer’s heritage, encounters with various cultures and occasional influences from previous fashion eras. Pieces from the collections are therefore a translation of diverse cultures, a love for textiles infused with the designer’s African heritage.

She graduated from the Clothing Industry Technical Institute with a Diploma in Fashion Design. From years spent working in the Clothing Industry in various roles including designing, fashion marketing, consultant and being Group Quality Assurance manager for the biggest retail chain in her country Yvonne gained valuable experience which has enabled her to run her growing fashion brand. Yvonne continues to develop as a designer, and to expand her brand to make a notable impact on fashion in her home country Zimbabwe and abroad.


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